Early audience feedback of our first version of the film, this helped us to change and adopt the trailer slightly to make it more suited to our target audience.
In order to check that our film suited its target audience we have asked a number of questions to a sample of audience members who fit in our target audience. One of the most important things that we wanted to find was whether our audience would prefer a black and white or colour film.
(If this video does not play properly than please watch the video here http://matthewcrowthera2media.blogspot.co.uk/p/blog-page_4.html)
In order to check that our film suited its target audience we have asked a number of questions to a sample of audience members who fit in our target audience. One of the most important things that we wanted to find was whether our audience would prefer a black and white or colour film.
(If this video does not play properly than please watch the video here http://matthewcrowthera2media.blogspot.co.uk/p/blog-page_4.html)
Now that we have edited the trailer, new have decided to do further audience feedback, this will be much more controlled. We are going to film to audience watching the trailer and then give each member a questionnaire to answer. We have also updated the questions to be more relevant to the newest version of the trailer.
Here is a blank copy of the questionnaire:
We have now conducted our second and final piece of audience feedback to our trailer. Here is a slideshow with the results to the questionnaire which our audience filled in straight after watching the trailer so that it was fresh in their mind. We targeted people close to our target audience.
The Chase trailer response questionnaire
Please circle one answer
1)
Have you watched a noir or neo noir film before?
(The Third Man, Brick, Unusual Suspects, The Maltese Falcon)
Yes
No
2)
How well did the trailer represent the themes
and conventions of noir? (Dark, Mysterious, Shadows)
Bad Poor Average Good Great
3)
How well did the trailer represent the themes
and conventions of a trailer? (Use of text, Pacing)
Bad Poor Average Good Great
4)
How was the choice of music for the genre and
did it flow well throughout the trailer?
Bad Poor Average Good Great
5)
Does the trailer make you want to watch the full
film?
Yes
No
6)
What did you like about the trailer?
……………………………………………………………………………………………………………………………………………
7)
What could be improved?
……………………………………………………………………………………………………………………………………………….
We have now conducted our second and final piece of audience feedback to our trailer. Here is a slideshow with the results to the questionnaire which our audience filled in straight after watching the trailer so that it was fresh in their mind. We targeted people close to our target audience.
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